Name
Eagle Powersports
Location
Hurley, WI
Industry
Snowmobile Rental & Repair, Motorcycle Repair
Website
Summary
When we first chatted with Keith from Eagle Powersports, he was skeptical & with good reason. After years of really poor results from radio ads, print ads, & various marketing campaigns, he would get dozens of emails every week promising crazy Google rankings. His website had minimal search visibility, appearing only for very specific keyword searches. Within four months of partnering with our team at KickLick, Eagle Powersports achieved a massive improvement in their Google ranking, from not even showing up in search results to pulling up in 2nd place on average. The SEO plan at $500 / month delivered results that his other marketing campaigns couldn’t match, so he canceled his other marketing campaigns & is keeping our Rank Top 3 on Google SEO plan a mainstay for his business.
The Challenge
Years of Failed Marketing Investments
We approached Keith after he experienced what he called “a rough run with marketing campaigns”. Eagle Powersports had tried multiple traditional advertising channels:
Radio advertising
Print ads in various newspapers & outlets
Printed materials distributed in different areas
TV commercials
Minimal Digital Presence
While Eagle Powersports had a website, it wasn't effectively showing up in search engines. Their visibility was limited to people searching directly for their business, missing the vast majority of potential customers searching for anything related to snowmobile, UTV, or motorcycle rental or repair services.
The Solution
Education & Transparency
We started by explaining how Google's search algorithms actually work. Rather than making vague promises, we made the process intelligible so Keith could make informed decisions about whether he found our Google ranking SEO plan beneficial or not.
Immediate Google Ranking Implementation
We didn't waste time. As soon as the new website launched, we began implementing our Google ranking strategy. We knew Keith was skeptical, & the best way to build trust was through rapid, visible results. Having a new & fresh website was a great way to close potential skeptics or clients on the fence about where to rent a snowmobile or bring their motorcycle in for service when they start to see Eagle Powersports in the search results.
Partnership-Based Model
From the beginning, we positioned ourselves as partners in Keith's success rather than just another marketing agency trying to push a product. This meant understanding his business goals, maintaining open communication, & keeping his business’ interests protected through our SEO plan non-compete policy.
The Results
Rapid Validation of Our Approach
Within 1 month, Keith saw results that changed his perspective entirely. Ranking high on Google seemed farfetched but quickly became reality.
Measurable Improvement in Four Months
After four months of partnership, Eagle Powersports achieved a definite improvement in their Google ranking going from ranking 9th in a 2 mile radius around their shop to ranking 2nd on average in a 20 mile radius around his shop extending into Michigan.
From Skeptic to Advocate
Our greatest achievement wasn't just the improved rankings—it was transforming Keith from a skeptic who received dozens of spam emails & calls weekly into someone who recommends our services to other businesses.
Superior ROI Compared to Traditional Advertising
The $500 monthly investment in our Google ranking plan delivered results that Keith's previous spending on TV, radio, & print advertising never achieved. Having looked at his results personally, the results & conversion rate is more than double.
"I think for a $500 a month investment, for that powerful of a tool, I think it's a simple enough decision given the cost of other advertising outlets—TV, radio, or even print. Putting $500 a month into those types of things & just not seeing the level of return on that. I think a $500 investment is a pretty smart buy."
- Keith Dodge, Owner of Eagle Powersports