An illustration of a helicopter with a stylized, angular design in green and purple colors, set against a contrasting black and white background.
A stylized graphic of a helicopter with bright green and purple colors, black outline, and a geometric design.

Name

Eagle Powersports

Location

Hurley, WI

Industry

Snowmobile Rental & Repair, Motorcycle Repair

Website

www.eagle-powersports.com

Summary

When Keith from Eagle Powersports approached us, he was running a power sports rental & repair business that relies upon snow for the bulk of their snowmobile rental business & after a few years of very little slow, there was a massive need for new business. His website had evolved from an inherited site her got when he bought the business to improvements made by his son Kevin, but remained fundamentally basic. Keith believed what he had was adequate & worried that a new website would be expensive & not worth the money. He was also facing cash flow challenges from difficult winters so our payment plan was a saving grace for his business. Within two months of launching the new website combined with our Google SEO plan, Eagle Powersports saw increased call volume & bookings, validating that the investment was worthwhile. Our flexible payment plan & collaborative approach delivered a professional digital presence that positioned Keith competitively with larger dealerships while working within his tight budget constraints.

The Challenge

Evolution from Legacy to Basic

Eagle Powersports' website had gone through multiple iterations. Keith inherited a very basic website when he purchased the business, then enlisted his son Kevin to upgrade & modernize it into a more contemporary form. While Kevin did good work, when he pursued other opportunities, Keith saw the need for another refresh to compete with larger dealerships & present a truly professional image.

Cost & Time Concerns

Before working with us, Keith had 3 primary concerns:

  1. Professional redesign would be very expensive

  2. The process would be time-consuming

  3. It would take up money he needs to keep the business afloat

Cash Flow Reality

Keith revealed a critical issue: he was in a negative cash flow position after several difficult winters. This challenge is common in the power sports rental business but required creative solutions to make the website even remotely a possibility.

The Solution

Budget-Conscious Partnership

When Keith shared his budgetary constraints, we embraced a philosophy that guides our business: real partnership means working within client constraints. We explained it simply—you can't buy a Rolex on a Timex budget, but you can still get a great watch that does everything you need.

We structured a payment solution that included:

  1. Flexible payment plan that worked with his current cash budget

  2. Timeline that gave him time to recover financially while still having the new website live in time for winter

  3. Option to increase budget when ready, which Keith ultimately did

Collaborative Design Process

We structured the entire process to ensure Keith maintained creative control while we walked alongside him in a consultant capacity. Our recommendations came as options, not mandates. Keith loved being in control of the content he wanted to present & collaborating with us to best present it & ask our opinions when we needed it.

The Results

Immediate Business Impact

Within just 2 months of launching their new website, Eagle Powersports experienced these results:

  1. Increased call volume from potential customers

  2. Higher booking numbers than previous periods winters

  3. Additional advance reservations with deposits before snow season

Was the Investment Worth It?

Keith's initial concerns about expense & complexity proved untrue. The process was more straightforward than anticipated, & the return on investment became evident quickly.

Ongoing Professional Oversight

Keith thought “the Copilot plan is a great idea”, recognizing that a website requires continuous attention. The plan provides ongoing oversight of elements Keith doesn't understand well & most business owners aren't keyed into. The Copilot plan delivers:

  1. Professional monitoring of website data & analytics

  2. Translation of hard-to-understand data into advice he could use to steer his business

  3. Quarterly personalized website walkthroughs & recommendations

"We've had the new website up for about two months now & we have seen an increase in call volume. I've gotten more bookings than I had previously. We're seeing the results start to pay off."

-Keith Dodge, Owner of Eagle Powersports