Summary
El Tequila Salsa partnered with KickLick to modernize their outdated website & improve their Google search visibility. Through our Google SEO approach, the restaurant achieved improved search rankings and expanded their customer reach beyond their immediate local area to surrounding communities throughout central Wisconsin. The partnership demonstrated how the power of a great product & higher visibility on Google can bring more sales into businesses.
The Challenge
Never Did SEO in the Past
Roy had never experimented or paid for SEO in the past or done major digital marketing work on Google so at KickLick, we had to start from scratch which meant we came into this knowing that it would be a challenge.
Skepticism About SEO
Roy's unfamiliarity with SEO led to initial skepticism about whether these services actually work and could help El Tequila Salsa.
Previous Marketing Efforts
Before working with the team here at KickLick, El Tequila Salsa had experimented with various marketing channels including coupons, TV advertising, radio spots, and Facebook marketing. While Facebook had been successful in the past, their overall digital strategy lacked cohesion and wasn't maximizing their potential reach.
The Solution
We implemented a targeted local SEO strategy designed to expand El Tequila Salsa's reach beyond Wausau to surrounding communities including Stevens Point, Wapaca, Marshfield, and other central Wisconsin towns. This approach leveraged Google's geographic targeting capabilities to attract customers from a wider radius.
Our strategy emphasized:
Targeted geographic optimization for Wausau, Wisconsin
Industry-specific keyword targeting El Tequila Salsa’s target audience
Google My Business Page optimization
Exclusive noncompete protection (no competing clients in the same area)
We went beyond technical implementation to include:
One-on-one consultation to understand business goals
Regular progress updates and results reporting
Ongoing recommendations for continuous optimization
The Results
Rapid Improvement in Search Rankings
Within one month of starting the Google ranking SEO approach, El Tequila Salsa saw measurable improvements in their Google search positioning. The restaurant began appearing in better positions for relevant local searches.
"After a month we logged in and it popped up in better place, in better position. Tony knows how to do it. I was skeptical because I don't know anything about it. I don't know how to do it. What I'm doing is restaurant business—not websites, not none of that." - Rogelio (Roy) Romano
Improved Reach in Local Area
The strategic SEO implementation successfully extended El Tequila Salsa's visibility beyond Wausau to surrounding communities throughout central Wisconsin, creating new customer acquisition opportunities from:
The surrounding communities
Google searches
Tourists visiting the area
Overcoming Initial Skepticism
The successful results transformed Roy's perspective from skepticism to confidence in our Google Ranking SEO plan. Seeing tangible improvements validated the investment in his new website & the SEO work.
"I see the results, I see what he can do. He accomplishes what he promised you and he finds different ways to make sure you look good, you look the best. And that's why I care about working with KickLick."
- Rogelio “Roy” Romano, Owner of El Tequila Salsa