Logo of Fineline Custom Attire featuring two silhouetted figures of a man and a woman dressed in formal business attire with the company name below.
Logo for FINE LINE CUSTOM-ATTIRE featuring a silhouette of a woman and man in formal attire with the name below.

Name

Fine Line Custom Attire

Location

Madison, WI

Industry

Custom Clothing (Suits, Tuxedos, Dresses, Jeans)

Website

www.finelinecustomattire.com

Summary

Fine Line Custom Attire partnered with KickLick for the Rank Top 3 on Google SEO plan. Within 3 months, they went from not appearing on the first page on Google to ranking #1 on Google. This ranking resulted in an additional of 4-5 qualified leads per month, fundamentally changing their client acquisition approach from purely referral-based to a balanced digital marketing strategy.

The Challenge

Fine Line Custom Attire had experimented with various marketing channels over the years, all with disappointing results:

  • Early SEO attempts with GoDaddy: Generated NO traction and NO measurable results

  • Print advertising campaigns: Failed to produce a noticeable increase in business

  • Year-long half-page magazine advertisement: Resulted in only one client and two sales total

Despite operating in a low competition market with only 3-4 competitors in Madison, Fine Line Custom Attire didn’t appear on the 1st page for Google. In a market where they should have naturally ranked, their digital presence was essentially invisible. The only leads they received from Google were scams & advertisements.

"We maybe played with SEO at one point in terms of paying for it. It didn't really do much for us. To be brutally honest, did any of it work? No, it really did not."

Weather map of Madison, Wisconsin area with colored circles indicating air quality index (AQI) levels. Green circles represent good AQI (levels 2 and 3), while orange and red circles indicate moderate to unhealthy levels (levels 4 to 7).

The Solution

We brought Fine Line Custom Attire onto our Google Ranking SEO plan, which focused on achieving top-3 rankings in local search results.

Our strategy emphasized:

  • Targeted geographic optimization for Madison, Wisconsin

  • Industry-specific keyword targeting for Fine Line Custom Attire’s services

  • Google My Business Page optimization

  • Exclusive noncompete protection (no competing clients in the same area)

Map of Madison, Wisconsin, showing multiple green circles with numbers indicating location points, as well as an aircraft icon and a purple location pin in the city center.

The Results

The SEO implementation created a predictable, scalable lead generation system that supplemented the business's referral-based model:

  • Before SEO: Approximately 1 client every other month from digital channels

  • Month 1: 1-2 qualified leads / month

  • Months 2 & 3: 3-4 qualified leads / month

  • Ongoing: Consistently 4-5 qualified leads / month

They were HIGHLY QUALIFIED prospects with specific needs:

  • Individuals seeking custom suits

  • Wedding parties needing complete outfit coordination

  • Professionals needing wardrobe updates

"It gives so much credibility when someone can do a Google search on you and without actually having to go out and put in your actual URL, to just look you up on Google and be like, bam. Top three. Right there. In the rankings, in the list, with great reviews. What more can you really ask for in that situation?"

- Mitch Bram, Owner of Fine Line Custom Attire